Take the we-we test
It never ceases to amaze me just how many people talk about themselves on their websites. It’s all me me me, or rather, we we we. That’s not going to engage your visitor – your potential customer.
What you should be doing is talking “you” – rethink the wording of your web copy and bring the focus around to the reader – your potential customer! Hold a conversation on your web pages – talk naturally, make it easily readable – something that will appeal to your readers – your potential customers!
Now there is a way to check just how good or bad your web copy is. Visit the We We Calculator and run your web page or copy through it to see what needs attention – at least on one level.
Being found on the search engines is all well and good, but a waste of time/resource/money if you don’t then engage your visitors. Don’t waste the effort it’s taken to get people to your website with poor copy or by making them think about what to do next, or where to find what they’re looking for – but more on that another time. For now, sort the focus of your copy – vital for your Internet marketing strategy.
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This entry was posted on Thursday, October 2nd, 2008 at 10:13 pm and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 3rd, 2008 at 11:08 pm
Love it. As a web copywriter and consultant I can’t count how many times I’ve said to clients “Stop talking about “We” and start talking about “YOU” the customer. People have the attention span of a gnat while surfing the web. Save the “all about us” stuff for the About page. And even then, it had better be framed in a way that matters to your audience.
Down with the “we-wes!”
PS: I scored 82.6%. Phew!