Internet Marketing Strategy essential reading for anyone wanting to make the most of their business, and who wants to explore making use of the Internet to enable more business.
Don’t Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug is one of the best books for everyone with a website to read. It gives you an easy to read insight into just what your website needs to be and do.
Conversation Marketing: Internet Marketing Strategies by Ian Lurie – another easy read that just gets on with giving you the information you need on today’s new marketing.
There will be further reading later, mostly blogs and some ebooks, but this will do for today, order those books now and read them as soon as they arrive. They are essential preparation for your Internet marketing strategy. Don’t argue, just do it!
An easy start to your Internet marketing action plan – so easy that there is no excuse for doing it – this will be a worthwhile investment of £20 or so – both books are essential reading.