Yet more inspiration today! I received an email from an agency whose owner I know, within which they were selling their blogging platform – of course this is of interest to me and to many that I work with, so off I popped, following their link. Only to find that while they may well be using the very platform they’re marketing, this included the dates of the most recent posts – November 2008! That’s over 6 months ago and really does not encourage me to follow up and find out more. It all looks very smart and professional, but really! Great design is there to support and lend credence to the actual content – and in the world of online marketing, something dated 2008 does not encourage trust! A case of cobblers’ shoes perhaps – I’m hardly one to suggest I’m setting an example, before anyone else might want to point that out to me!
Something for us all to remember – keep it current, especially if you’re directly inviting people to that very page!