I like to retweet the tweets of those I follow if I think they’re worth passing on and sharing. Of course we have to be prudent with this or else we’re likely to bore the pants off our followers, and likely lose a number of them too!
Today I was asked directly if I recommend the service/person that I’d just retweeted – a good and fair question. The original twit (and he won’t mind that moniker!) in question is someone that I’ve not yet met and know only from online (mostly twitter) banter, however we do know, like and trust several of the same people, people whose judgement I trust. That’s almost good enough for me, so I re-visited his website to see whether I would indeed use his service myself. I should, of course, have done this first, before merrily retweeting something and adding my, however small, stamp of approval to what he was offering. I’m glad to say that I was impressed with what I saw and actually would use him and his services – one of the few copywriters whose work impresses me. So I was able to go back and confirm that indeed I would happily recommend Bill, both his business writing courses, and as a copywriter.
So what am I wittering (goodness – the spellcheck system picked up on that and actually offered twittering as an alternative – now there’s a sign of the times!) on about here? Just to remind us all (myself included) to be confident about the inferred approval you’re giving to anything you retweet.
Happy twittering!
Overall, Twitter can be utilized as a marketing strategy if done correctly. Using twitter as a marketing strategy is a topic of much argumentation in the marketing world. I have study numerous articles in favor of this technique and equally as many against it.