Comments on: A more gentle approach to your Internet marketing http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/ The web working FOR you! Fri, 23 Apr 2010 02:11:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andy Coote http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-261 Andy Coote Tue, 15 Sep 2009 18:13:47 +0000 http://www.barbarasaul.com/?p=219#comment-261 I'm with David Kerrell on this - "In any marketing communications review, the priorities must be; first the audience, second the message, and only then the medium by which the message is delivered." You may be able to strong arm a sale sometimes, but a second one to the same person? Much less likely. I prefer people to choose to buy so putting them in danger of being able to do that is far the best approach. I’m with David Kerrell on this – “In any marketing communications review, the priorities must be; first the audience, second the message, and only then the medium by which the message is delivered.” You may be able to strong arm a sale sometimes, but a second one to the same person? Much less likely. I prefer people to choose to buy so putting them in danger of being able to do that is far the best approach.

]]> By: Babs http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-260 Babs Tue, 15 Sep 2009 10:34:58 +0000 http://www.barbarasaul.com/?p=219#comment-260 Thanks for the positive comments, guys - both here and on Twitter. We should indeed have the courage to know we can be ourselves in marketing our business, and indeed are more likely to succeed if we do. Authentic, while understanding what we realistically can achieve. Snake oil promises fill our heads with dreams of riches and more than we can possibly deliver on - a generalisation, yes, but perhaps too many new businesses feel they can have the moon when perhaps they really don't actually have the resource to do that. Of course those with more confidence won't know what on earth I'm on about - they just get on with it. But there are plenty who see the more aggressive methods and feel that they should be doing that in order to succeed. People do business with people - it seems to me that all this social media is making that easier for those of a gentler approach. Thanks for the positive comments, guys – both here and on Twitter. We should indeed have the courage to know we can be ourselves in marketing our business, and indeed are more likely to succeed if we do. Authentic, while understanding what we realistically can achieve. Snake oil promises fill our heads with dreams of riches and more than we can possibly deliver on – a generalisation, yes, but perhaps too many new businesses feel they can have the moon when perhaps they really don’t actually have the resource to do that.
Of course those with more confidence won’t know what on earth I’m on about – they just get on with it. But there are plenty who see the more aggressive methods and feel that they should be doing that in order to succeed.
People do business with people – it seems to me that all this social media is making that easier for those of a gentler approach.

]]> By: David Kerrell http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-259 David Kerrell Tue, 15 Sep 2009 10:06:45 +0000 http://www.barbarasaul.com/?p=219#comment-259 The most important aspect of any marketing communication is that it must be credible. You appear to be describing brand characteristics that prevent you from using a style of marketing communication that is not credible for you. Providing those brand characteristics are not getting in your way of being successful then you are right to reject styles that don't suit you. You should also be very wary of people peddling the latest trend in anything, they make a lot of noise, but do they understand your objectives and judge your methods and results against those objectives? In any marketing communications review, the priorities must be; first the audience, second the message, and only then the medium by which the message is delivered. The most important aspect of any marketing communication is that it must be credible. You appear to be describing brand characteristics that prevent you from using a style of marketing communication that is not credible for you. Providing those brand characteristics are not getting in your way of being successful then you are right to reject styles that don’t suit you. You should also be very wary of people peddling the latest trend in anything, they make a lot of noise, but do they understand your objectives and judge your methods and results against those objectives? In any marketing communications review, the priorities must be; first the audience, second the message, and only then the medium by which the message is delivered.

]]> By: Sarah Arrow http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-258 Sarah Arrow Tue, 15 Sep 2009 09:22:47 +0000 http://www.barbarasaul.com/?p=219#comment-258 Hey thanks Don, reading your comment really made my day! Honesty and integrity in your marketing as well as your business, now that's a great concept :-) Hey thanks Don, reading your comment really made my day!

Honesty and integrity in your marketing as well as your business, now that’s a great concept :-)

]]> By: Don Cooke http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-257 Don Cooke Tue, 15 Sep 2009 09:11:00 +0000 http://www.barbarasaul.com/?p=219#comment-257 Having met both of you ladies - it is the inner-you than makes knowing you and wanting to help and assist you so natural as emotion. Anyone who throws what they do - products or services at me , the hard sell approach outlined by you here Babs - will get short measure of involvement from me, I just do not have time to be coerced - and have the intelligence to determine when folks ain't being sincere. I would say that in both of your cases - do not try adopting techniques that you do not feel comfortable with - falsehood never sold anything to anybody - not in a lasting way. The best move that you can make in business is to give of yourself - show honesty and integrity (both you ladies overflow with this) which will attract advocates and lead to you bing in the right company when opportunities arise. Having met both of you ladies – it is the inner-you than makes knowing you and wanting to help and assist you so natural as emotion.

Anyone who throws what they do – products or services at me , the hard sell approach outlined by you here Babs – will get short measure of involvement from me, I just do not have time to be coerced – and have the intelligence to determine when folks ain’t being sincere.

I would say that in both of your cases – do not try adopting techniques that you do not feel comfortable with – falsehood never sold anything to anybody – not in a lasting way. The best move that you can make in business is to give of yourself – show honesty and integrity (both you ladies overflow with this) which will attract advocates and lead to you bing in the right company when opportunities arise.

]]> By: Nick http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-256 Nick Tue, 15 Sep 2009 09:10:58 +0000 http://www.barbarasaul.com/?p=219#comment-256 Barbara, I'd buy Snake Oil from you, but never from the guys who sell it. Thank goodness they don't read your blogs or they might stand a chance at selling me something! Barbara,

I’d buy Snake Oil from you, but never from the guys who sell it. Thank goodness they don’t read your blogs or they might stand a chance at selling me something!

]]> By: Sarah Arrow http://www.barbarasaul.com/2009/09/a-more-gentle-approach-to-your-internet-marketing/comment-page-1/#comment-255 Sarah Arrow Tue, 15 Sep 2009 08:50:42 +0000 http://www.barbarasaul.com/?p=219#comment-255 Great article Babs, it really resonated with me! Not being a marketer, (my actual 'trade' is a Performance Manager in the Recruitment sector) it can be hard to see what works for you. The so called experts can tell you all sorts of advice but you have to experiment with your comfort zone and see what works for you, and what you enjoy. The enjoyment is really important, just like it was in the recruitment industry where retention rates are much higher when the person in the role enjoyed it, it has to be like that (in my opinion) for your internet marketing. If you don't enjoy it, you won't do it and you won't get the right results (ie the ones that you want). The question is - how do I got about it in a gentler fashion? as you know I am like a hurricane - stroll in with out warning, whip up a frenzy and walk out again leaving an unholy mess... Great article Babs, it really resonated with me!

Not being a marketer, (my actual ‘trade’ is a Performance Manager in the Recruitment sector) it can be hard to see what works for you. The so called experts can tell you all sorts of advice but you have to experiment with your comfort zone and see what works for you, and what you enjoy.

The enjoyment is really important, just like it was in the recruitment industry where retention rates are much higher when the person in the role enjoyed it, it has to be like that (in my opinion) for your internet marketing. If you don’t enjoy it, you won’t do it and you won’t get the right results (ie the ones that you want).

The question is – how do I got about it in a gentler fashion? as you know I am like a hurricane – stroll in with out warning, whip up a frenzy and walk out again leaving an unholy mess…

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