Now I’m not sure that the title above will have worked quite as well as it did in my head (think Queen…) but anyway – you’ll be getting used to my odd ways by now!
For many years Flash has been a pain in the behind for many sensible Internet marketers. Just this week a friend who has done wonders with introducing Architects to the world of social media (no mean feat!) tweeted that “The number of architects with flash-based sites isn’t diminishing…” . Now of course any design-oriented industry is going to want to look as good as possible, within their budget (or quite often beyond it, but that’s another tale…) – but is Flash really the best now? For the business as a whole – should Flash be right at the top of any business’s marketing strategy requirements? Somehow I don’t think so.
We hear every now and again about how the search engines now index Flash sites – that those of us who shake our heads and suggest this is not the best thing may now have to eat our words, but as Jill Whalen explains very thoroughly and reliably in her post on The Truth About Search Engines and Flash it’s not really the case and should still be considered as a whole before merrily spending oodles of your hard-earned profits on something that is quite likely not to add further to them.
Thankfully I have now perfected a “look” for clients (even over the phone) when they suggest they want to use Flash for their website – even Architects!
Just remember – just because you can does not mean that you should.
