It is so easy to keep doing what you’re doing, isn’t it?
This morning I was listening to the radio and a piece about teenagers online, that many of them go to YouTube as their first port of call. Now I know this already, having a son who spends hours watching his favourite Yogscasts and other such screencasts. So why have I not allowed that to nudge my business brain to more seriously consider video beyond the screencast tutorials for the Blogmistress? More than this I shy away from but just how wrong might that be with the rising market’s apparent enjoyment of video rather than reading. Shame on me for not allocating time to researching if this is more than a teenage phase.
While working on an infographic (which I love and understand why they are popular – succinct and simple) for the JDI club I wanted to know more about the latest social media favourites and as well as the obvious I noted an apparent revival in Myspace and that Instagram is more popular than I considered. So that’s more training for me this week, understanding the whats and whys.
What’s my point? That all of us who use this wondrous web for our businesses need to refresh our view of things more often, even putting something into the schedule for such – it is important if we want to tap into the online market, essential. This should be easier for me as I’m suggesting what you all should be considering and just scheduling draft blog posts without also scheduling the time to understand and actually write them is my bad (see me – getting all hip 😉 ) and I will do better.
The Internet continues to offer us the most valuable access to our market, arguably (?) the most powerful tool for those of us who sell services or anything non-geographically limited. And we know how it evolves, so we must listen and watch and learn – frequently.