You’ve invested in a great website; it looks amazing, is user friendly and you’re justifiably proud of it. Everything works, the doors are open to receive customers/readers/visitors.
So where are they?
It’s a long time since just creating a website and submitting it to the search engines might have been remotely sufficient, if it ever was. And it takes more than a beautiful website to sell; building it will not make them come.
Your shiny new website is just the first step for your online business, these days more than ever. You need to put in more time or money to attract the customers, the visitors. But the potential rewards are also more accessible than ever before too – know what to do, where to spend your time and go for it.
OK, that’s all well and good, Babs, but do I have to do it all? Twitter, Facebook, Pinterest, Youtube, Google+?
I’m glad you asked, dear reader, because this is something I love helping people to work out and learn.
And you do not need to do it all, just understand how each aspect works and which your best customers are likely to be using. The focus remains with them – what do they want, where are they and what is likely to grab and hold their attention? Answer these and you’re away. We’ll do more on the various aspects here this year, covering each of the wondrous options, as well as pointing those of you who think “If only there was somewhere to show me how to do all this stuff” to the new JDI Club launching this month (shameless plug).
Just keep in mind that it is not rocket science, that more of us than ever can do this stuff with just some gentle guidance and a push in the right direction.
Ask anything here, too – it keeps me out of mischief 🙂