As you can see on the Internet Marketing Action website/blog, the home page is a “static” page and not the usual list of the latest blogs. By telling WordPress to take your visitors to this “home” page, it appears more like a website. You do this, after creating the page that you want to be [...]
Books to read for your Internet marketing strategy
Internet Marketing Strategy essential reading for anyone wanting to make the most of their business, and who wants to explore making use of the Internet to enable more business. Don’t Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug is one of the best books for everyone with a website to [...]
Granting access to your WordPress stats
When you want to allow someone else access to your WordPress stats, the following should help: Login in to your WordPress.com account Go to Your Account (top right menu option), and then into stats Scroll to the bottom and you can grant another person access to the stats by adding their email address. This will [...]
Local SEO – local searches
If you sell to local people, or to those within a specific area, and especially if you want to reach people or businesses that will search for your service or product, and want it local – then for goodness sake include that in your keywords. Make it easy for the search engines to know this. [...]
Latest project: Iterative Projects for Agile Project Management and IT Strategy
While chatting with a friend online, getting to know her and what she does better, we started to explore the world of “Agile” – and with our mutual no-nonsense approach, bestowed the title of “Mistress Agile” upon her – joking around, as you do. But then we got to thinking about actually doing something with [...]
Take the we-we test
It never ceases to amaze me just how many people talk about themselves on their websites. It’s all me me me, or rather, we we we. That’s not going to engage your visitor – your potential customer. What you should be doing is talking “you” – rethink the wording of your web copy and bring [...]
Internet Marketing Strategy – an overview
What exactly is an Internet marketing strategy? In very simple terms your internet marketing strategy needs to consider: Your clients – what do they want and do they actually use the Internet, how do they use it. Know your market. Your available resources – in time and/or money. If you have the time and inclination [...]
Setting up a blog with WordPress…
Well, the full title is actually “setting up a blog using WordPress, your own domain name and hosting”! Working with a few good business people this past couple of weeks has inspired me to create some step-by-step notes on how to set up and create a blog. Now for this I suggest WordPress, your own [...]
Coming soon…
Really detailed notes on how to set up your own blog. Having done a few in the past week or so, I thought I’d do some notes along the way. Now to polish those and set them free into the world so they can be helpful. First though, I’m testing out some extra plugins on [...]
Time to get blogging myself!
Finally I’ve updated the pages for the Internet marketing strategy website, and with it doing well on Google, time to apply some of my own advice to that! It’s one thing to get there, but now to bring some business in from it. Or at least make it worthwhile people having visited. Questions – I’m [...]
