Category Archives: Strategy

Email newsletters

Most of us receive many email newsletters every week – but how many do we bother reading? It seems to me that some are getting a bit beyond their original intentions – far to much “look at me” and not … Continue reading

Posted in Authentic Marketing, Strategy | Tagged , | 1 Comment

A more gentle approach to your Internet marketing

This is bothering me. People who set themselves up as experts, who suggest that they can tell people what to do when they don’t appear to be doing much of it themselves. How can that be? How can they possibly … Continue reading

Posted in Authentic Marketing, Strategy, Twitter | 7 Comments

Keeping it current

Yet more inspiration today! I received an email from an agency whose owner I know, within which they were selling their blogging platform – of course this is of interest to me and to many that I work with, so … Continue reading

Posted in Blogging, Internet marketing, Strategy | Leave a comment

Vanity SEO (search engine optimisation)

Exploring the nonsense that is Vanity SEO and why it’s pretty pointless if you want the Internet to bring you more business. Continue reading

Posted in Keyword Research, SEO, Strategy | 5 Comments

Internet Marketing Strategy questions

…questions that are useful to consider when figuring out your own Internet marketing strategy. Answer these honestly and thoroughly (indeed if you’re not going to bother doing that, you’d be better off not wasting your time)… Continue reading

Posted in Internet marketing, Strategy | 5 Comments

Networking online as part of your Internet marketing strategy

While writing a section towards a thoroughly comprehensive guide to networking, this place can provide you with additional links, ideas, tips and resources, as well as sharing my own views and experiences – having built at least half of my … Continue reading

Posted in Online Networking, Strategy | Leave a comment

Internet Marketing Strategy Action – 1

There a few important and fundamental areas that you need to look at, ideally before you spend a lot of time and money on your website, but even if you already have (as most of us will by now), then knowing what to do next is still vital to the success of your marketing plans. Continue reading

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Take the we-we test

It never ceases to amaze me just how many people talk about themselves on their websites.  It’s all me me me, or rather, we we we.  That’s not going to engage your visitor – your potential customer. What you should … Continue reading

Posted in Strategy | 1 Comment

Internet Marketing Strategy – an overview

What exactly is an Internet marketing strategy? In very simple terms your internet marketing strategy needs to consider: Your clients – what do they want and do they actually use the Internet, how do they use it. Know your market. … Continue reading

Posted in Internet marketing, Strategy | Tagged | 2 Comments