Category Archives: Strategy
Email newsletters
Most of us receive many email newsletters every week – but how many do we bother reading? It seems to me that some are getting a bit beyond their original intentions – far to much “look at me” and not … Continue reading
A more gentle approach to your Internet marketing
This is bothering me. People who set themselves up as experts, who suggest that they can tell people what to do when they don’t appear to be doing much of it themselves. How can that be? How can they possibly … Continue reading
Keeping it current
Yet more inspiration today! I received an email from an agency whose owner I know, within which they were selling their blogging platform – of course this is of interest to me and to many that I work with, so … Continue reading
Vanity SEO (search engine optimisation)
Exploring the nonsense that is Vanity SEO and why it’s pretty pointless if you want the Internet to bring you more business. Continue reading
Internet Marketing Strategy questions
…questions that are useful to consider when figuring out your own Internet marketing strategy. Answer these honestly and thoroughly (indeed if you’re not going to bother doing that, you’d be better off not wasting your time)… Continue reading
Networking online as part of your Internet marketing strategy
While writing a section towards a thoroughly comprehensive guide to networking, this place can provide you with additional links, ideas, tips and resources, as well as sharing my own views and experiences – having built at least half of my … Continue reading
Internet Marketing Strategy Action – 1
There a few important and fundamental areas that you need to look at, ideally before you spend a lot of time and money on your website, but even if you already have (as most of us will by now), then knowing what to do next is still vital to the success of your marketing plans. Continue reading
Take the we-we test
It never ceases to amaze me just how many people talk about themselves on their websites. It’s all me me me, or rather, we we we. That’s not going to engage your visitor – your potential customer. What you should … Continue reading
Internet Marketing Strategy – an overview
What exactly is an Internet marketing strategy? In very simple terms your internet marketing strategy needs to consider: Your clients – what do they want and do they actually use the Internet, how do they use it. Know your market. … Continue reading