Take the we-we test

It never ceases to amaze me just how many people talk about themselves on their websites.  It’s all me me me, or rather, we we we.  That’s not going to engage your visitor – your potential customer. What you should be doing is talking “you” – rethink the wording of your web copy and bring [...]

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Internet Marketing Strategy – an overview

What exactly is an Internet marketing strategy? In very simple terms your internet marketing strategy needs to consider: Your clients – what do they want and do they actually use the Internet, how do they use it. Know your market. Your available resources – in time and/or money. If you have the time and inclination [...]

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