For a successful Internet marketing strategy you need to:
- understand what your customers really want
- know the resources (time/money) you have available
- find out what the Internet can achieve for you
- and, of course, know what you want to achieve
You need to know what is going to bring you more business, what is going to sustain your business through this leaner year or so. As there are many ways to bring more attention and more business to you via the Internet, you want to know what is going to be the most effective for you.
You do need to be more aware of what you’re spending your time and money on – both have to be justified more than ever – you need to see a return on your investment.
Download this Internet marketing strategy questionnaire Word document and work through that. Allocate some real time for this so that you can be sure that your marketing strategy is the most effective one for what you want to achieve. You can then either work from this yourself – it will certainly help you to focus your attention in the right direction – or send it through for some ideas and to be pointed in the right direction.
What I do is straightforward, plain English, no-nonsense – as happy to enable you to do it yourself as to work with you and on your behalf – the team here becomes a part of your team.
There are a number of ways in which I can help you, from a “from the hip” Internet marketing focus chat over Skype for half-an-hour, during which you get direct attention and immediate suggestions on what to work on, to a detailed report and workbook, again that you can work from, to rolling up my sleeves and becoming a part of your team, taking care of your Internet marketing for you.
For all sorts of different useful ideas and resources, take a look at the Internet marketing blog – and if there is something that bothers you and you’d simply like a tip or point in the right direction, let me know with the form on the left, or by email to hello@BarbaraSaul.com