This page includes some quick links and tips for your Internet marketing. More detail on individual areas of focus is covered in the blog.
There are many things to help you with your Internet strategy and marketing. To get you started, the following should be considered:
- What do you want to achieve with your business?
- Who are your ideal clients?
- What do they want?
- How can you get it to them in a way that they understand and appreciate?
Spend some time surfing the web yourself. Try to find your competitors without using their company names – keep going until you do find them (don’t assume that they’re getting their Internet marketing right). Make a note of the phrases you’re using and how successful they are.
This Internet marketing outline will help you. Feel free to use that, and to send in for comment if you want.
Setting up a blog enables you to build your reputation in your sector. By offering regular and topical information and discussion on areas that your clients will find useful and interesting, your profile will be raised on several levels – not least with the search engines.
Then you can take some of that information into a newsletter with relative ease – providing another way to stay in touch with your clients.
Twitter – very easy to get started with this micro-blogging option and a great way to keep those following you right up to date. Use it carefully to get the best advantage from it, and read this straightforward guide to Twitter, courtesy of Ellis Pratt at Cherryleaf and tweet away. You can see Barbara’s twittering on the about page.
Online PR – writing press releases when you’ve news can be a great way to attract attention – submit these through a service such as PRWEB – definitely worth it.
Writing your own articles and adding these to your blog and/or website.
Ebook resources:
For doing your own ebook covers, I suggest free ebook cover templates and tutorials.
Links to your website – one-way links from relevant places and having a website that others will want to link to. There is limited benefit from link-swapping, and certainly don’t even consider a link farm – but then you know that already…
Online networking – Ecademy, Business Scene, FaceBook, LinkedIn, etc. There seem to be new online networks all the time. See which ones appeal to you and to your clients and build your reputation there too.
When you want royalty-free images – photographs and graphics – visit stock.xchng first – great quality, an ever-growing supply of free images to use. And if you don’t find what you want there, try stockxpert – again royalty-free images but you do have to pay for these – starting from just $1.
How customer-oriented is your web page – find out with the online “We We” calculator
And one last thing for now, we use the following to keep an eye on websites – you get a quick email if there’s a problem – can be handy:
Free website, network & server monitoring