Internet Marketing Strategy stuff

As you can see on the Internet Marketing Action website/blog, the home page is a “static” page and not the usual list of the latest blogs.

By telling WordPress to take your visitors to this “home” page, it appears more like a website. You do this, after creating the page that you want to be your home page, within the blog’s admin dashboard - go to Settings, Readers, and then choose the page you want the “front page” to display.

If you find that this still leaves you with an extra “home” page, it may be that your chosen theme has one coded into the header.php file, so you then have to remove that piece of code. Either ask someone of a geek persuasion to quickly do that for you, or have a look yourself. I found the WordPress support forum topic on eliminating one of two “home” buttons useful - but if you’re not sure, give me a shout and I can try to help you.

When you want to allow someone else access to your WordPress stats, the following should help:

1. Login in to your Wordpress.com account
2. Go to Your Account (top right menu option), and then into stats
3. Scroll to the bottom and you can grant another person access to the stats by adding their email address.

This will add that person to the Stats Access list, where you can promote their level of access as you require.

While chatting with a friend online, getting to know her and what she does better, we started to explore the world of “Agile” - and with our mutual no-nonsense approach, bestowed the title of “Mistress Agile” upon her - joking around, as you do. But then we got to thinking about actually doing something with this - she really knows her stuff  - so had a thorough chat about what would be useful for the people and organisations that she works with.

And this is what we came up with - the Iterative Projects blogsite, where she will demonstrate her professional expertise in Agile project management and IT strategy.

And this also inspired the Online in a Day package for More Business Websites - having achieved great success with a few of these recently, it made sense to make it something more widely available.

Well, the full title is actually “setting up a blog using Wordpress, your own domain name and hosting”!

Working with a few good business people this past couple of weeks has inspired me to create some step-by-step notes on how to set up and create a blog.  Now for this I suggest WordPress, your own domain name, and your own hosting.

So, here goes:

These notes are for those of you with no hosting in place and no software already set up.
If you have these already, I suggest you work with that and then follow the notes provided by WordPress – they are very good and easy to follow.

Why do I recommend using WordPress? It’s simple, straightforward, there are plenty of excellent design themes and useful plugins being added all the time.

So – let’s get you blogging:

The information you need to gather:

• Domain name
• Hosting dns server information
• Hosting database name, username and password

1. Choose and register your domain name

Now this is something you can spend more money on that perhaps you need to.
Choose a simple name that feels right and that will be easy to say to people.
Do not choose a name purely for SEO (search engine optimisation) purposes – i.e. cramming in your keywords – any benefit from such is minimal – trust me. If a good name that has your keywords in it will work and is available, great, but if not – don’t worry about it – get a name that makes sense, is as short as it can be, does not have a competing similar domain. Use your common sense, basically!

You do not need to register every possible option for your name – i.e. the .com, the .co.uk, the .net, the .biz and then the same but with hyphens in the actual domain part. Unless you have a spare £100 or so to splash about for no reason, that is – and know that you’ll have the same spare cash in two years’ time when it’s time to renew (yes you can choose not to renew, but it’s too easy to forget to cancel!).

To register domains I use www.ukreg.com – reasonable pricing and they don’t charge to transfer away if you ever want to.

Now – when you register your domain, you so also need to consider where the blog will be hosted, so please read the next step before .UKREG do offer this through their sister company, Fasthosts. I prefer not use Fasthosts, however that would work fine for you if you just want one home for both the domain and the hosting.

2. Choose your hosting

You may already have something in mind and know all you need to know – in which case, brilliant – go for it. If not, and if you’ve not simply signed up with Fasthosts, then I suggest you go to www.unitedhosting.co.uk and sign up for their basic package at £5/month. Their customer service is brilliant. I use them for More Business Websites clients if they don’t want content management systems and lots of extras.

The hosting is where your blog will “live” and you need to tell the domain at UKREG/Fasthosts where this is. You do that by specifying the name servers. Your host will give you this information and it will look something like ns1.xssl.gosling.net. You tell UKREG this information in the domain registration settings, “hosting nameservers” link.

It can take 24 hours or so for the above to be ready – although I did get one set up within half an hour recently, which is amazing and encouraging. So you can get stuck in with the next step…

3. Setting up your hosting ready for the blog (notes written for United Hosting)
You need to log in to your domain’s site administrator control panel and set up the necessary database. Go into the MySQL Management option and Create New Database. Add to the database name – I tend to use “blog” unless otherwise inspired – so then you end up with a full database name of something like mydomain_com_blog. And Save, making a note of the full database name.

You then need to set the MySQL password – so go to Change MySQL Password and set that – even if it has some asterisks in there, suggesting the password is already set – it’s not!

While in that control panel you’d may as well set up an email address, if you want one.

4. Download and install WordPress

Go to http://wordpress.org/ and Download the latest version of WordPress to your computer.

When downloaded, unzip and extract the file into a directory

I’ll work on the assumption that you do not have any kind of html editor (such as Dreamweaver) – so we’ll use WordPad or your computer’s equivalent – most people have that basic text editor and it’ll do what we need.

Open the file called wp-config-sample.php in the directory you extracted WordPress into. You need to replace the following:
Putyourdbnamehere with your full database name (i.e. mydomain_com_blog)
Usernamehere with your database username – this will be the same as for your domain’s hosting control panel, unless you changed it!
Yourpasswordhere with your password
And also, with United Hosting, change localhost to 127.0.0.1
Save the file as wp-config.php and then close.

That all tells Wordpress how to access the database, which is where your blogs and user information will be stored.

Now we need to put your blog onto the Internet.
Wordpress have previously offered to do this for free here – but at time of writing they’d had to stop due to demand.
For this we need a FTP client (hang in there – you can do this just fine and do not need to transform into a geek!) and I suggest something like FireFTP if you use the Firefox browser.

If you don’t, try http://filezilla-project.org/
Download the FileZilla Client to your computer – the latest version. You will need to Save it, and then install it…

Open your chosen FTP client and set up the domain information for connection:
Host: yourdomain.com or this may be ftp.yourdomain.com
Username: as you set up – such as webbie@yourdomain.com (remember to include this in full)
Password: as you set it up
Now connect – all kinds of gobbledygook will appear – that should be you connecting to your domain! Woohoo

Right – onwards – you’re on a roll here

You will have an area of your FTP Client for the Local Site – in that area you want to find the directory with the downloaded WordPress.

Open that directory until you can see the wordpress directory and files within it in the box below.

In the box (usually) immediately to the right of that, click into the mainwebsite_html directory so that it opens. You will see a file in there called index.html – that’s the holding file for your domain.

What you need to do next is upload everything within the wordpress directory on your computer onto your hosting/server (basically, from the left box into the right box). So highlight all the files and the 3 directories (wp-admin, wp-content and wp-includes) then hold them with your left mouse button and drop them into the same place as the index.html file on the right. You may prefer to do this one directory at a time, and then the other files.

What now happens is that all of the files are copied onto the server and into your domain.

When done (and it will take a few minutes – you’ll see the activity) – you can delete the index.html file and the wp-config-sample.php file in the server box – that right-hand one.

Setting up your blog
Go to www.yourdomain.com. There you will get a WordPress welcome page and be asked for the Blog Title and your E-mail address. Also deselect the “Allow my blog to appear in search engines…” if you don’t want that.
And “Install WordPress”

You will be given the login username of admin and a password. Make a note of that (and Ctrl-C to copy that password – you’ll be using it in just a mo). This is also emailed to you – file that email away somewhere safe, just in case.

Now to login, and away you go!

I suggest you set up an extra user (or more if you have need) with admin rights – you never know when this will be useful, and you may prefer your blog entries to be by someone other than “admin”.

WordPress Themes (extra designs)
If you want to use a different design theme for your blog, there are many websites offering these for free. Do watch out for discreet, or even hidden, links that you may not want from your blog. A reliable source is http://wordpress.org/extend/themes/ - or do a search for “wordpress themes” – you could spend all day looking… And of course you can download/unzip/upload as many as you like.

When you choose one, download the zip file.

Unzip this file and extract into your wordpress directory/wordpress/wp-content/themes – this will place the files where you need them.
And then you need to upload those using your FTP Client into the same directory.
When you’ve done that you can see your chosen theme available in your blog’s admin area – in the Design tab.

For plug-ins – firstly set up the Akismet spam blocker that is provided as standard – this will be necessary and save you a heap of time! To activate this fully you need a WordPress API key – but that simply means you need a WordPress account from http://wordpress.com/ - register there for a username and then retrieve you allocated API key from My Account, Edit Profile. Copy this (Ctrl-C) and then go to your blog’s control panel to activate the Akismet.

WordPress Plugins (for added functionality)
There are many useful plugins for many different things you might want to do – visitor stats, sitemap generators, backups, seo, galleries, contact forms, polls – all sorts of things. Have a good browse here, and pop back regularly to see the latest new offerings. Do also read the reviews and feedback on these – useful to be aware of others’ experience of installing the plugins.

Now if all this is a bit more than you want to get your teeth into, of course you can get a geek to do it for you. More Business Websites has a blog setup package that includes for all of the above (and some extras, as usual!) for £150. Let me know…

Really detailed notes on how to set up your own blog.  Having done a few in the past week or so, I thought I’d do some notes along the way.  Now to polish those and set them free into the world so they can be helpful.

First though, I’m testing out some extra plugins on this one… Gulp!

So far I’ve added the stats plugin, the all-in-one seo pack, database backup, and of course akismet.  I shall be brave and tryi the automatic upgrade tomorrow!