Last Thursday was my day for writing, so any avenue for procrastination was of course explored…
Imagine my devilish delight when an email landed in the Blogmistress inbox suggesting that the sender could get me onto the first page of Google.
It was too tempting to see just what they had in mind, so I politely (really) replied asking which terms they suggested I be on page one for, and what their methods might entail.
Now of course this is highly unfair – obviously no research had been done into an initial email – this firm, and many others, will simply send blanket emails and enough people must reply wanting to genuinely know more about the service, rather than want to play, but I could not resist. The Blogmistress is already on page one for the search term of choice, WordPress Help, and the strategies are in place to hold that and build on any others.
What bothers me about the SEOs emailing companies and individuals is that too often, too many of them only look at one aspect of Internet marketing for the business they’re selling “at”. I have a client with whom I’ve worked for years now, in a hugely competitive market, and he is constantly called and emailed with offers to get him to the top of the search engines in the hope that one of them will have the magic solution. What they don’t know is that one such firm had a go at this a while back by simply adding 100 pages to the website, all with duplicate content except for the poorly researched keywords. I know this did not do his website any favours on several levels and it certainly did not bring more customers. Sigh.
Anyway – they never replied, bless them. Perhaps a little research was then carried out and they decided that perhaps I was being a bit of a troll (shame on me). Or they’re too busy with genuine enquiries who are biting their hands off to do what they promise. Oh dear…