A more gentle approach to your Internet marketing

This is bothering me. People who set themselves up as experts, who suggest that they can tell people what to do when they don’t appear to be doing much of it themselves. How can that be? How can they possibly be credible when not joining in with the very people they are purporting to teach? [...]

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Keeping it current

Yet more inspiration today! I received an email from an agency whose owner I know, within which they were selling their blogging platform – of course this is of interest to me and to many that I work with, so off I popped, following their link. Only to find that while they may well be [...]

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ReTweeting on Twitter

I like to retweet the tweets of those I follow if I think they’re worth passing on and sharing. Of course we have to be prudent with this or else we’re likely to bore the pants off our followers, and likely lose a number of them too! Today I was asked directly if I recommend [...]

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Protecting your email address from spam harvesters

Link to a WordPress plugin that encrypts email addresses.

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If your syndicated feed stops when you upgrade

One blogsite that I’ve been working on included a News page that was made up from the RSS feed from the client’s separate blog. And using the FeedWordPress plugin all seemed to work just fine.  Until we noticed that it had stopped! Foolishly my first approach was to revisit all the settings and check those, [...]

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Vanity SEO (search engine optimisation)

Exploring the nonsense that is Vanity SEO and why it’s pretty pointless if you want the Internet to bring you more business.

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We’ve never had it so easy…

I’m not one to use punchy, attention-grabbing headlines, but couldn’t resist this time. What I’m referring to is that it’s never been so easy to “chat” with our customers online.  And while I have seen a similar sense of things in other areas of marketing – offline networking, for instance, I’ll stick with what I [...]

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Internet Marketing Strategy questions

…questions that are useful to consider when figuring out your own Internet marketing strategy. Answer these honestly and thoroughly (indeed if you’re not going to bother doing that, you’d be better off not wasting your time)…

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Social bookmarking

Another popular activity just now, and one in danger of being abused, is social bookmarking…

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So what’s this Twitter lark?

About time I gave my view on Twitter and whether it’s something to be allocating your time to, or not! It can actually be useful for your business, I find.  It’s wonderfully immediate, intriguing and potentially one of the biggest online timewasters available to procrastinators. Once the novelty passes, however, and this is likely to [...]

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