So Google have evolved their search again, to speed up our online surfing and searching, and there is some buzz about what it may mean for the SEO geeks and their clients, and what it actually means for us searchers.

The thing is, I could not see a difference to what was happening when I searched this morning – either when logged in to my Google account (so using iGoogle) or not.

So when my friend and colleague, Sarah Arrow, said she was investigating it I knew that she would find out what all the fuss is about in real terms. There follows an excerpt of our Skype chat…

Babs: I can’t see any difference, tbh

Babs: probably doing it wrong

Babs Saul: (chuckle)

Sarah: lol

Sarah: same here

Babs: but what happens, exactly. when I do a search it’s been bringing up suggested words for a while now

Babs: is that it or is it supposed to do something more

Sarah: am not totally convinced it is a change at all

Babs: me either

Babs: ah – http://www.google.co.uk/instant/

Babs: it’s for those signed in

Babs: perhaps an “in a nutshell” post – will see if can do that

Babs: we could blog this discussion

Babs: cos if we don’t get it, a lot of others won’t either

Sarah: we could

Babs Saul: nope – still don’t “get it” – are results supposed to show up before i finish typing?

Sarah: I think so

Babs: needs a video to show what should happen

Babs: wonder if my connection is too slow for it

Sarah: yes, in need of a video

Babs: as to what it means for SEO pov, need to let it shake down a bit, methinks

Sarah: hmm, will look around to see if anyone is getting their knickers in a twist over it, if they are, then its worth looking into more

Babs: aha – it’s doing it now
Sarah: it is? and what is it doing?
Babs: well it was but now i’ve lost it again
Sarah: (rofl)

Ok – so you get the idea. And once I had found this wondrous new toy, I did a quick screencast in case that’s useful for anyone else!

The nutshell – you need to be logged in to your Google account for it to work, and using the Classic Home view. And you can switch it off.

Here is the blog post by Graham Jones that I refer to – he writes about and considers the psychology of the Internet – way over my head!